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Emails are broken!
Emails make me waste my time. But I need them. Given the importance that emails have in our lives, it's incredible it's still one of the only software areas that did not evolve in the past 20 years!
Reading my inbox is the most unproductive task I do on a daily basis. I have to spend one or two full hours a day to process my emails. All the junk flows in the same inbox; spams, information that doesn't matter, quoted answers of quoted answers, etc. At the end of the hour, only 10 emails actually requested an answer from me. With a good tool, I could have done my job in 10 minutes!
At OpenERP, we build tools to bring productivity to enterprises. As emails and information flows are one of the biggest wastes of time in companies, we have to fix this.
OpenERP 7.0 will be our first step to disrupt emails. Here is a video of our alternative in action.
To disrupt emails, you need more than just another user interface. We need to rethink the whole communication flow. We know it will take several milestones to disrupt emails, but we are ready to embrace the challenge for the long term.
Milestone 1: OpenERP 7.0, our proof of concept
We ported our initial ideas in OpenERP 7.0. (Check the full release note) - The OpenERP emails application brings innovative ideas:
All of this should be available in a super sexy and minimalist user interface.
Milestone 2: Fine tune the application
OpenERP 7.0 is our first iteration to replace emails. The next step if to analyze how people interact with it, in order to refine our application until all OpenERP users use our communication tool rather than their own email client to communicate. Simply because it's better.
We already have a few ideas that are in our development backlog:
Google Analytics and user testing are our friends for refining the application.
Milestone 3: Spread the word.
Once we get a strong adoption, with the existing 500.000 OpenERP users using OpenERP more than their traditional email client, we will widen our audience to more internet users, spreading the word, hopefully improving the way every business user sees and uses email in the future.
It won't become a reality tomorrow, and we know it's a big challenge. But, at OpenERP, we always wanted our users to be super productive in their daily operations. So, we need to fix this, even if it takes many iterations to get it right.