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Drive your Sales & Marketing Activities with OpenERP

Product Details

Close Leads, Automate Marketing Campaigns and Get Accurate Forecasts

  • Publisher: Open Object Press
  • Authors: Fabien Pinckaers and Els Van Vossel
  • Language: English
  • Product Dimensions: 9.7 x 7.4 x 0.7 inches

  • Shipping Included


Do you dream of the perfect sales organization?

In this organization, where information moves freely between all areas, your Customer Relationship
Management system sustains your evolving sales strategies. The sales cycles and the different stages are
clear and sales pipeline review gives you accurate forecasts. This is the place where all simple tasks are
automated and the marketing and sales department are strongly related.

In this book, you will learn to set up and use OpenERP to:

  • Track your customers, partners and resellers network.
  • Design your sales stages efficiently from leads to opportunities and quotations.
  • Set up a lead automation system based on email or paper marketing campaigns.
  • Use the Ms. Outlook, Thunderbird and mobile phone plug-ins to improve your productivity.
  • Get accurate sales forecast and sales pipeline directly in OpenERP.
  • Measure and improve your performance through real-time information dashboards.